Atlante at Tuttofood 2026: from market intelligence to shelf performance

Food retail is entering a consolidation phase. The era of short-lived micro-trends is giving way to something more durable: buyers and retailers are making more deliberate choices, driven by perceived quality, health credentials, and product coherence. Categories that grow are those that deliver on real consumer needs — consistently, not occasionally.

Against this backdrop, Atlante will be at Tuttofood 2026, Fiera Milano, Hall 1 – Stand G02, from 11 to 14 May, with a portfolio built around these dynamics.

Food retail in 2026: fewer SKUs, sharper assortments

Purchasing behaviour has shifted: baskets are smaller and more frequent, driven by greater attention to quality and lifestyle alignment. Consumers are not chasing novelty for its own sake. They want products that are credible, functional, and transparent on the label.

“In 2025, we saw macro-trends become structural: health and wellness, a more mature plant-based sector, global flavours, and sustainability understood as waste reduction,” says Giovanna Chiarini, Commercial Director Italy at Atlante. “At Atlante, that translates into concrete assortment decisions: fewer, sharper choices — where value comes not from range breadth but from a product’s ability to perform consistently on shelf.”

Greek specialities and dairy: quality and frequency of consumption

Greek specialities are one of the clearest examples of this dynamic. Greek yogurt, feta, and fermented products are growing because they deliver on a straightforward idea of everyday wellness: high protein, clean labels, recognisable ingredients. Format evolution reflects this shift — 500g and 1kg formats are growing rapidly, as the category moves from individual to household consumption.

In dairy, the category is broadening. Cathedral City, distributed exclusively in Italy by Atlante, now sits alongside its classic cheddar offering with a plant-based extension — expanding shelf relevance without fragmenting the category.

Plant-based: from trend to structural category

Plant-based is no longer an emerging phenomenon. In Italy, the meat alternatives segment reached approximately €225 million (NielsenIQ, February 2026) — a market driven by product innovation rather than audience expansion. The category has matured and self-selected: tofu, tempeh, hummus, and plant-based cheese and yogurt alternatives are gaining ground, while ultra-processed products without clear identity are losing shelf space.

Atlante has built a structured presence in plant-based across both branded and private label. Vegamo arrives at Tuttofood with an evolving range spanning meat alternatives, plant-based sauces, and plant-based ice cream — built on clean label principles and recipe innovation. Benesse covers the plant-based beverage segment, from barista formats to no-added-sugar variants — two segments showing structural growth across both retail and out-of-home channels.

Energy drinks: a growing market, a broader range

The energy drink segment is growing structurally: +8% in Italy vs 2024, +25% across Europe (The Global Softdrinks Market, GlobalData). The category is driven by Gen Z and increasingly embedded in daily routines — Italian per capita consumption is projected to reach 1.5 litres by 2027, up from approximately 1 litre in 2024.

Atlante is expanding the Blitz! range in response — adding high-rotation flavours (Watermelon, Peach, Tropical) in sugar-free format, and a 500ml can to address the growing demand for larger formats. A range built for consistent shelf performance at a competitive price point.

Snack, bakery, and beverage: new consumption occasions

Products tied to distributed, on-the-go consumption are gaining weight in retail assortments. Alternative and ethnic bakery and snack formats work well on fast, high-rotation occasions — increasingly relevant as meal occasions fragment throughout the day.

International markets: adapting the offer as a competitive advantage

Atlante operates across international markets through a network spanning Japan, South Korea, Canada, and South Africa, built on direct relationships with retailers and foodservice operators. In a context where trade routes, costs, and market dynamics shift rapidly, the ability to redirect sourcing and provide buyers with hands-on consultancy is a real competitive differentiator.

“Tuttofood is where you meet the people who buy and decide. For us, it’s the right moment to show what we’re building and how we’re doing it,” says Natasha Linhart, CEO of Atlante.

At Tuttofood, Atlante presents the continued evolution of Vitto, its Italian food brand for global retail, which is consolidating its presence across key markets. Also previewed at the fair: Biovia, Atlante’s new organic brand, developed to meet a structured and growing demand for certified organic products across several European markets, particularly Germany.

Fiera Milano, 11–14 May: Hall 1, Stand G02

Greek specialities, plant-based, dairy, energy drinks, snack, bakery, plant-based beverages: this and more will be at the stand — to explore and to taste. Our team will be present throughout the fair — for anyone looking to dig into a category, explore new assortment opportunities, or simply understand how we work.

Come and find us: Hall 1, Stand G02.