Atlante brings Brioche Gourmet to Japan: an authentic French breakfast experience

Atlante is introducing Brioche Gourmet, a premium breakfast range, to the Japanese market. The products are now available through Takase Bussan, a leading player in Japan’s food service sector.

The range includes five French specialties: Mini Croissants, Mini Pain au Chocolat, Mini Buns, Sliced Brioche Loaf and Sliced Brioche Loaf with Chocolate. These sweet bakery products are ideal for breakfast occasions as well as premium catering services.

An authentic Made in France brand

All products are manufactured in France using authentic recipes and carefully selected ingredients, ensuring the distinctive taste and quality of traditional French pastry-making. Brioche Gourmet stands out for its strong focus on quality, bringing to the Japanese market products with an irresistible flavour profile designed to meet the expectations of sophisticated consumers seeking a unique gastronomic experience.

Why choose these sweet bakery products?

• Made in France: Every product is crafted in France following traditional recipes and artisanal methods.
• Versatility: Perfect as a snack or as part of a meal, these products add a refined touch to any occasion.
• Ideal for catering: Their size and premium quality make them particularly suitable for events and catering, offering a wide range of serving possibilities.

Takase Bussan: a trusted distribution partner in Japan

Since 1961, Takase Bussan has been a key reference point in the Japanese food distribution market, with a strong specialization in the food service sector. Over the years, the company has built a solid reputation based on the quality of its offering and its ongoing commitment to meeting the evolving needs of an increasingly demanding customer base. With Brioche Gourmet, Takase Bussan is ready to bring the authentic French breakfast experience to Japanese consumers, further expanding its already extensive portfolio of high-quality products.

Bringing together tradition and innovation for the Japanese market

With this new launch, Atlante is not only strengthening its presence in the food service sector, but also reinforcing its commitment to offering a curated portfolio of products sourced not only from Italy, but from across Europe, further establishing itself as a trusted European partner.

“The introduction of Brioche Gourmet in Japan represents a concrete confirmation of Atlante’s ability to go beyond the traditional boundaries of Made in Italy by offering an increasingly broad and international portfolio. Our goal is to become a trusted partner for our customers, not only through the excellence of Italian products, but also through a carefully curated selection of the finest European specialties. Thanks to an approach focused on international sourcing and a deep understanding of local markets, we are able to create valuable connections between tradition, quality and innovation, responding to the needs of an increasingly sophisticated and cosmopolitan consumer base.” — Agnese Gaia, Export Manager New Business Development at Atlante

Brioche Gourmet Takes Centre Stage at the Takase Food Service Expo

The launch of Brioche Gourmet was also supported by its participation in the Takase Food Service Expo, an important event dedicated to professionals from the Japanese foodservice industry.

Held in Tokyo over two days, the exhibition provided a valuable opportunity to introduce authentic French brioche products to local industry professionals and buyers, gather valuable feedback and further strengthen the partnership with Takase Bussan to support the brand’s development in Japan.

During the event, visitors had the opportunity to sample the brioche products and experience their quality, flavour and authenticity first-hand.

The response was extremely positive, with widespread praise for the quality of the products, which were unanimously described as “oishii” — “delicious” in Japanese.