VITTO wins Silver A’ Design Award: Atlante design recognised internationally

VITTO, Atlante’s brand of typical Italian products, born for the UK market and now distributed across international markets, has won the Silver A’ Design Award 2025–2026 in the Advertising, Marketing and Communication Design category with the project “Vitto – Brand Identity”.

VITTO wins the Silver A’ Design Award 2025-2026

An international recognition that rewards the entire design work built around VITTO: from packaging to graphic language, from the use of colour to illustrations, through to the visual system’s ability to make the brand immediately recognisable, contemporary and distinctive. The material already developed for the award communication highlights exactly this vibrant, expressive and colourful visual universe.

VITTO’s design: from packaging to international identity

VITTO was born from a clear idea: to bring the taste and spirit of Italian cuisine into everyday life across international markets, with a simple, accessible approach full of personality. The brand’s design interprets this vision by moving beyond the more traditional codes of Italian food, often linked to rustic and predictable imagery, and instead building a fresher, more direct and international visual universe.

Bold colours, illustrated elements, dynamic compositions and clear typography become part of a coherent system, able to live across packaging, communication materials, digital content and commercial tools. A design created to speak to consumers, while also helping the product stand out in competitive contexts and different markets.

Behind this achievement are Anna Sala, Graphic Designer, and Simona Di Martino, Creative Design Manager, the authors of the creative project that shaped VITTO’s identity. Their work has transformed the brand into a recognisable and flexible visual system, capable of telling the story of Italian food through a more contemporary, pop and accessible language.

Anna Sala and Simona Di Martino describe the journey that led to this recognition:

«VITTO has grown remarkably over the past three years, alongside its international presence and the breadth of its offering. We worked to build an identity able to adapt to different markets, categories and cultures, while remaining consistently recognisable. Every new pack, catalogue, website or piece of communication became part of a visual system designed to be coherent, flexible and alive. Receiving this award is a great source of satisfaction: it recognises a path built on research, continuous evolution and attention to detail, and confirms how design can contribute concretely to a brand’s growth and international strength.»

For VITTO, the award confirms the value of design as a strategic lever: a tool capable of building identity, generating recognisability, creating connection with people and strengthening the brand’s positioning across international markets.

The award ceremony in Como

The award ceremony will take place on 16 July 2026 at Teatro Sociale di Como, in Piazza Verdi 1, during the A’ Design Award Gala Night, an event dedicated to the winners of the award. Anna Sala and Simona Di Martino will attend on behalf of Atlante, representing the creative team and receiving the award for the VITTO project.

This milestone marks a new step in the brand’s growth journey and confirms the importance of investing in design that supports VITTO’s positioning across international markets.