15 October 2026
NewsBIOVIA goes online: Atlante launches its organic brand’s website for the German market
Making organic products easy to recognise at a glance and simple to choose: this is the idea behind BIOVIA. With Mediterranean-inspired products, a contemporary visual identity and clear information, BIOVIA is the brand that marked Atlante’s entry into the German market. The project now has its own online presence with bioviafood.de, a new website where visitors can explore the range, learn more about BIOVIA and find ideas for bringing its products to the table.
A clear identity, from shelf to website
The website reflects BIOVIA’s visual identity: colours, product names and category organisation make the range easy to navigate while keeping the brand recognisable online.
The brand section introduces BIOVIA’s vision and principles: simplicity, clear information and products that fit into everyday shopping habits. The promise “Bio, ganz einfach” — organic made simple — sums up this approach.
BIOVIA appeals both to regular organic shoppers and to those new to the category, using straightforward communication to make choosing products easier and focus on their practical qualities. Information about organic certifications is also available, allowing visitors to check the standards behind the range.
Products and recipes to discover BIOVIA
The range includes Mediterranean-inspired organic products: dried and ready-to-use pulses, couscous, tomatoes, pesto, extra virgin olive oil and antipasti, alongside black sesame seeds and sliced bread. These are products for the everyday kitchen cupboard, suited to different cooking needs, from more elaborate dishes to quick meals.
Visitors can browse products by category and access individual product pages with details of ingredients, nutritional values, pack sizes and suggestions for use. This information helps shoppers understand what is available, what to choose and how to use each product.
The recipe section offers further inspiration, from couscous salad and lentil stew with pumpkin and carrots to crostini with sun-dried tomatoes and basil. These recipes show the versatility of the range and how easily organic products can become part of everyday cooking.
A point of contact for trade partners
The website also introduces BIOVIA to trade professionals. The “Partner werden“ section is aimed at retailers, specialist retail chains and distributors interested in learning more about the brand and considering it for their assortments.
Through this section, visitors can request the product catalogue and contact the team directly. The website also supports Atlante’s commercial activities in Germany, giving potential partners a place to explore the range and discuss new opportunities for collaboration.
With bioviafood.de, BIOVIA brings online the same idea that shapes the brand on shelf: a clear, recognisable organic range that shoppers can discover through its products and incorporate into everyday cooking.