Atlante’s Vitto Brand Announces Partnership with the Barbarians Women’s Team

Atlante is proud to announce a new partnership between its Italian food brand, Vitto, and the Barbarians Women’s rugby team ahead of their fixture against Wales at Allianz Stadium, Twickenham, on 27 June.

The sponsorship marks an exciting milestone for both organisations and reflects a strong alignment of values centred around community, connection and bringing people together through shared experiences.

As the team behind Vitto, Atlante has built the brand around the Italian principles of conviviality, sharing and creating memorable moments through food. These values closely mirror the unique culture of the Barbarians Women’s team, which brings together players from different clubs, countries and backgrounds to form a team built on friendship, trust and mutual respect.

The Barbarians are one of rugby’s most iconic institutions, recognised worldwide for their entertaining style of play and commitment to the spirit of the game. Unlike traditional representative teams, players come together for a short period before taking to the field, quickly building connections that often last well beyond the final whistle.

For Atlante, the partnership represents an opportunity to support an organisation whose values closely align with those of the business and the Vitto brand.

Philip Durham, UK Business Director at Atlante, commented: “To become the first-ever standalone sponsor of the Barbarians Women’s team is a huge privilege for us. The Barbarians represent something truly special in sport. They bring together people from different backgrounds and create a genuine sense of connection and community in a fun environment. Those values are at the heart of Vitto too”

The partnership also highlights Atlante’s ongoing commitment to supporting initiatives that foster inclusion, participation and community engagement. With women’s sport continuing to grow in prominence and reach new audiences, the collaboration offers an opportunity to celebrate the positive impact that sport can have in bringing people together.

As the Barbarians Women’s team prepares for its fixture against Wales, Vitto will support the squad throughout the week, celebrating the relationships, shared experiences and team spirit that define the Barbarians experience.

At Atlante, we believe that whether through food, sport or community, meaningful connections create lasting impact. We are delighted to support the Barbarians Women’s team and look forward to the journey ahead.