Atlante to Attend FHC Shanghai 2025 for the First Time

A New Step in the Company’s Global Growth Journey

From 12 to 14 November 2025, Atlante will take part for the first time in the FHC Shanghai Global Food Trade Show, one of the leading exhibitions dedicated to the international trade of food products in Asia.
The event gathers thousands of industry professionals each year, confirming its role as a key platform for importers, distributors and buyers interested in the evolution of the global food and beverage market.

A Dynamic Market, New Opportunities for Dialogue

Participation in FHC Shanghai marks an important step in Atlante’s international expansion journey.
Being present in such a dynamic context means engaging with a region in rapid transformation, where demand is growing for high-quality, traceable products with a recognisable origin.
For Atlante – which for over thirty years has built strong partnerships across the world – China represents a natural evolution of a broader vision: creating meaningful connections between different food cultures and promoting Italian quality within global trade.

A Product Selection That Combines Tradition and Global Vision

Atlante will showcase a curated selection of products that embody the company’s approach: ranges developed through extensive experience in international distribution and a deep understanding of global trends.
At the forefront will be Vitto, a brand symbolising Italian cuisine reinterpreted for modern consumers, alongside a selection of Italian wines chosen for their alignment with the tastes and consumption occasions of the Asian market.
The booth design will reflect Atlante’s guiding values: reliability, consistency and attention to quality at every stage, from sourcing to shelf.

“Participating in FHC Shanghai represents a significant step in our global growth journey,” says Guido Lanzarini, Business Unit Director “Being part of such a high-profile event allows us to strengthen our international network and bring to the Chinese market an offer that combines expertise, innovation and Italian identity.”

Atlante Worldwide: Expertise and Continuity

From its headquarters in Bologna, Atlante has built a network of collaborations spanning Europe, North America, the Middle East, Africa and Asia.
Its business model integrates sourcing, product development, commercial strategy and supply-chain management, offering partners tailored solutions and operational continuity.
Each project stems from a consultative approach that combines deep market knowledge with the ability to turn ideas into tangible, sustainable and competitive products.

Looking Ahead

Participation in FHC Shanghai is part of a broader growth path that reflects Atlante’s international vocation and its ability to adapt to the evolving landscape of the global food industry.
Being in Shanghai means not only presenting a selection of Italian products, but also reinforcing a vision — that of a company acting as a bridge between food cultures, with the reliability of a trusted partner and a clear outlook towards the future.

We look forward to welcoming you in Hall N3 – Stand C25.