Atlante expands its collaboration with OK Supermarket in Japan with Maisonnier mustard with grains

Atlante continues to strengthen its presence in the Japanese market by expanding its partnership with OK Supermarket through the launch of a new Maisonnier product: mustard with grains.

This marks a further step in a long-standing collaboration that has seen Atlante establish itself as a reliable partner in sourcing and developing products tailored to the needs of a dynamic and highly competitive retail environment such as Japan. This new project reflects the mutual trust built over time and represents an evolution of the partnership into categories that go beyond traditional Italian products.

A premium product with French roots

Maisonnier mustard with grains is produced in France and stands out for a recipe that highlights the quality of its raw materials: a well-balanced blend of whole and lightly crushed mustard seeds, designed to deliver a rich texture and a more complex taste experience.

On the palate, it reveals subtle woody aromatic notes, contributing to a refined and distinctive flavour profile, in line with an accessible premium positioning. A versatile product suited to both home cooking and foodservice applications, meeting the growing demand for ingredients that combine character and flexibility.

Atlante: a reliable partner for European sourcing

The introduction of French mustard within our partner’s assortment is part of a broader strategy that sees Atlante evolving from a company with strong Italian roots into an increasingly European sourcing platform, capable of integrating and enhancing products from across the continent.

“Our collaboration with OK Supermarket represents an important milestone: it not only confirms our ability to support clients with reliable solutions aligned with the highest quality and service standards, but also demonstrates our openness to international assortments, going beyond the traditional scope of Italian products.”  Cecilia Businaro, Customer Care Specialist

This evolution is part of a wider strategic vision aimed at positioning Atlante as a key reference point for European sourcing for Asian markets. The objective is to build a structured bridge between European production excellence and the growing demand from Asia, offering partners selective, reliable and competitive access to a diversified portfolio, supported by a controlled supply chain and deep knowledge of both origin and destination markets.

Continuity and long-term vision

The launch of Maisonnier mustard with grains therefore represents not only the introduction of a new product, but also the natural evolution of a solid and well-established partnership.

Atlante continues to support its clients in developing competitive assortments aligned with local consumer expectations, while further strengthening its role as an international partner in category management and value creation.