Atlante at Lunch! 2025: three exclusive brands for the UK market

On 24–25 September, Atlante will take part in Lunch! 2025 for the first time, the leading trade show for food-to-go and innovation in the food sector, held at ExCeL London. Our presence in London strengthens Atlante’s activities in the United Kingdom, a market that is responsive to new consumption patterns and open to high-value propositions.

From scouting to distribution: how we create value

Selecting a brand is only the start. Atlante’s work begins with reading category dynamics and shopper behaviour, continues with the scouting of credible partners, and becomes concrete distribution projects: positioning, assortment, trial, logistics and channel coverage. It’s an advisory approach that combines an international outlook with hands-on retail expertise, with the goal of turning trends into real growth for clients and partners.

Brands we’re presenting at Lunch! 2025

kencko

Practical formats made from organic fruit and vegetables for everyday, plant-based eating. Thanks to freeze-drying, ingredients retain flavour and properties while reducing waste and ensuring strong shelf life—a clear advantage for the on-the-go channel. The company is a B-Corp and uses plastic-free, home-compostable packaging.

Smash Foods

A range of fruit spreads reimagined for today: sweetened with dates and boosted with chia seeds for a lighter profile without compromising on taste. The proposition meets rising demand for lower-sugar options at breakfast and snack time, with clear potential in health-oriented retail and mainstream grocery focused on category innovation.

Rodd’s

Next-generation plant-based iced coffee with no added sugar, launched in the UK in May 2025 and co-created by creators WillNE and James Marriott. Cold-brewed from Colombian Arabica beans, it is processed and bottled in the Netherlands to ensure consistent quality. A ready-to-drink (RTD) option designed for consumers seeking coffee-shop quality on the move.

Why London, why now

Lunch! 2025 is where innovation meets distribution. For Atlante, it is an opportunity to share development plans, engage with buyers and foodservice operators, and strengthen relationships already established across the UK. It is also the right setting to test interest in new product lines and formats, working with partners to identify the best growth paths.

Where to find us

We’ll be at stands L642, L644 and L645. For more information, or to schedule a meeting at the show, please contact the Atlante team.