Atlante brings the Vitto brand to South Korea with the launch of Spaghetti and Spaghettini

Atlante continues its path of international expansion with a new and significant milestone: the introduction of the Vitto brand to the South Korean market through the launch of two pasta references, Spaghetti and Spaghettini, in collaboration with Samsung Welstory, one of the leading food service players in Asia.

This project marks another step in the growth of the Vitto brand, which is already established internationally with a selection of authentically Italian products – pasta, sauces and extra virgin olive oil – successfully present in demanding and competitive markets such as the United Kingdom, Switzerland and Japan.

The value of Made in Italy by Vitto

The Vitto brand was created from Atlante’s expertise in bringing the excellence of Italian food tradition to the world, reinterpreting it in a modern way and adapting it to the tastes and needs of international consumers. From durum wheat pasta to sauces and olive oil, Vitto stands out for its focus on quality, the authenticity of its recipes, and its ability to offer a complete consumption experience faithful to the Mediterranean lifestyle.

On the official website www.vittofood.com, the brand is presented as the simplest and most immediate expression of “living Italian style”, with a direct and vibrant language that highlights conviviality, taste and practicality. The product range is designed to offer solutions for every occasion, making the Mediterranean lifestyle accessible to all thanks to a perfect balance of authenticity and modernity. Vitto is not just a food brand, but a true invitation to rediscover the beauty of Italian tradition reinterpreted for today’s world, capable of bringing energy and character to every table.

With the launch in South Korea, Atlante introduces two of the most iconic and beloved pasta shapes worldwide, Spaghetti and Spaghettini, meeting the growing demand for authentic Italian cuisine. The Mediterranean diet is increasingly appreciated by South Korean consumers, who seek genuine, high-quality products to integrate into their eating habits.

A strategic partnership with Samsung Welstory

The entry into the South Korean market has been made possible through a collaboration with Samsung Welstory, the food division of the renowned Samsung group, specialised in collective catering and food distribution. This project confirms Atlante’s role as an international partner able to provide tailor-made solutions and support clients through every phase of product development, from design to communication, right through to logistical support.

Highlighting the value of this collaboration, Guido Lanzarini, BU Director at Atlante, stated:
“The development of Vitto products for Samsung Welstory represents a concrete example of the way Atlante operates: as a complete and reliable partner in the food sector. We designed the products to measure, based on the client’s needs, guaranteeing high quality standards and 360-degree support. From commercial consultancy to communication, from logistics to the provision of dedicated marketing materials, Atlante supported the client at every stage of the project. For Atlante, the relationship with the client is at the centre of everything we do: we believe in collaboration as a core value and in building long-lasting partnerships based on mutual trust.”

Atlante: a bridge between Italy and the world

With this launch, Atlante not only consolidates the international presence of Vitto, but also strengthens its commitment to bringing the authenticity of Made in Italy to global markets. The success achieved in diverse and culturally heterogeneous countries such as the United Kingdom, Switzerland, Japan and now South Korea is proof of the brand’s strength and of Atlante’s ability to create tailored food projects for different markets and partners.

The debut of Spaghetti and Spaghettini in South Korea therefore marks another chapter in Vitto’s growth and reaffirms Atlante’s mission: exporting Italian quality worldwide by building strong and lasting relationships founded on trust, collaboration and innovation.