Atlante and Samsung Welstory Partner for the Debut of Vitto in South Korea

On October 15, 2025, Samsung Welstory hosted the Pasta Holic Party at Matches Seongsu, one of the capital’s premier dining venues. The event marked the launch of thirteen new ingredients imported through Welstory’s global sourcing program. The experiential format was designed to directly connect international producers with key players in the Korean food service industry, including chefs, buyers, restaurant groups, and influencers.

A Hub for Ideas, Culture, and Opportunity

The Pasta Holic Party is part of the Small Food Show, a series launched by Samsung Welstory to introduce clients to the most relevant global innovations in ingredients.

Matches Seongsu, located in the creative district of Seongsu-dong, provided the ideal backdrop. The program combined live cooking demonstrations, tastings, and wine pairings, framing the evening as a narrative on the value of culinary exchange. Around fifty guests attended, including restaurant chain representatives, executive chefs, and institutional figures. Among them was Fernando Guelli, Italian Trade Commissioner in Korea, whose presence underscored the strengthening dialogue between Italy and Korea and a shared focus on innovation and quality.

Vitto: An Ambassador of Authentic Italian Flavor

The evening’s spotlight was on Vitto, the brand distributed by Atlante, making its official debut in South Korea with pasta crafted from 100% Italian durum wheat semolina.

Throughout the night, Vitto was presented as an authentic expression of Italian heritage: a brand blending tradition with modernity, versatile enough for international kitchens while maintaining deep roots in its origins. In Samsung Welstory’s official presentation, Atlante was recognized as a key partner for distributing Italian brands internationally, positioned alongside global retailers such as Walmart, Sainsbury’s, and Costco—a testament to Atlante’s credibility across both retail and food service sectors.

A Partnership Built on Trust and Vision

The collaboration between Atlante and Samsung Welstory is driven by a long-term strategy rooted in transparency and tangible results. In the competitive Asian landscape, where consistency and direct presence are critical, Atlante differentiates itself by combining a consultative mindset with industrial reliability, supporting partners with speed and expertise.

David Chalk, Business Development Director at Atlante, noted:

“From the initial concept to the launch, our collaboration with Welstory has developed with extraordinary speed. It is a journey built on trust, strengthened by a shared presence, and already open to new projects.”

For Atlante, every partnership is a shared path: balancing local needs with a global vision, where trust is both the starting point and the ultimate goal.

Italian Cuisine Reinterpreted in Seoul

The evening’s gastronomic experience was curated by Lee Seung-jun, Executive Chef at Matches Seongsu and a former member of the French Presidential culinary team. With a refined, contemporary style, Chef Lee reinterpreted Vitto pasta through a creative lens, bridging Mediterranean traditions with Korean sensibilities. Signature dishes included crispy spaghetti arancini, steamed spaghetti with seafood, and a pepper steak served with olive oil and jalapeño. The dishes remained on the restaurant’s menu for several weeks, offering guests a tangible experience of Italian authenticity.

Looking Ahead Participation in the Pasta Holic Party confirms Atlante’s continued expansion across Asia, strengthening its position alongside strategic markets like Japan and Southeast Asia. The Vitto–Welstory case demonstrates that brand strength is built not just on product quality, but on stable, enduring partnerships. Supporting a partner like Samsung Welstory in a launch event is a concrete act of collaboration—a core value in Asian business culture and central to Atlante’s approach.

With Vitto’s debut, Italian excellence secures its place among key players in the Asian food service market, opening new doors for the future.