Partnering with SPAR to Bring Italian Pasta to Local Communities Across the UK

Convenience retail plays a vital role in how people shop every day, and at Atlante we support retailers who are focused on serving their communities well. Our partnership with SPAR UK reflects that shared focus, bringing Italian-made private label pasta to local stores across the country.

Over recent months, we’ve worked with SPAR to support the sourcing and development of their Italian pasta range, helping deliver everyday value and dependable quality, right where customers live and shop.

About SPAR

SPAR is one of the UK’s leading convenience retailers, operating more than 2,500 stores nationwide and generating over £3.2 billion in UK sales. Its Joy of Living Locally philosophy is built around Value on Your Doorstep, Nurturing our Neighbourhoods, and Passionate About Local, shaping both its retail offer and community presence.

What we have done together

Atlante worked with SPAR to source and develop a five-line private label Italian pasta range, featuring penne, fusilli, spaghetti, lasagne and conchiglie.

All products are made in Italy using 100% durum wheat and traditional production methods. The range is designed to support SPAR’s convenience customers with accessible, dependable quality at great value, available locally, every day.

How we delivered the project

To bring the SPAR pasta range to market, we followed our proven end-to-end sourcing process.

Commercial

We aligned formats, pricing architecture and category roles to reflect the needs of convenience shoppers.

Quality & Technical

We worked directly with Italian producers to meet SPAR’s specifications and ensure consistent product performance.

Supply Chain

Production planning, logistics and forecasting were coordinated with suppliers and SPAR to support a reliable ongoing supply.
Together, these steps delivered a stable private label range that supports SPAR’s local retail mission.

Looking ahead

Our work with SPAR highlights Atlante’s ability to support convenience retailers with practical Italian food sourcing solutions. We look forward to continuing to build the partnership and supporting future category development.