Partnering with Bestway to Build a Core Italian Pasta Range for UK Wholesale

Wholesale customers need products that perform consistently at scale. Atlante’s partnership with Bestway Wholesale focuses on delivering a dependable core Italian pasta range designed for the needs of independent retailers and foodservice customers.
We’ve worked with Bestway to source and develop private label pasta products that balance reliability, value and supply continuity.

About Bestway

Bestway is the UK’s largest independent food and drink wholesaler, supplying thousands of retailers, caterers and foodservice operators nationwide. With sales exceeding £3 billion, Bestway plays a critical role across the wholesale and convenience sectors. Its mission “The Best Way to Grow Your Food & Drink Business” — is built around value, quality and availability.

What we have done together

Atlante worked closely with Bestway to develop a core private label Italian pasta range, including penne, fusilli and spaghetti.
The products are:
• Made in Italy
• Produced using 100% durum wheat
• Based on traditional pasta production methods
The range is designed to deliver consistent performance and everyday value across a broad wholesale customer base.

How we delivered the project

Commercial
Formats, case sizes, pricing and category roles were aligned to support wholesale and foodservice requirements.

Quality & Technical
We worked with Italian producers to meet Bestway’s technical standards and ensure consistency in product quality.

Supply Chain
Production scheduling, import logistics and demand forecasting were coordinated to support long-term supply reliability.

The result is a robust wholesale range built for scale and continuity.

Looking ahead

Our work with Bestway reflects Atlante’s capability to support wholesale food sourcing projects with a structured, commercial approach. We look forward to continuing to grow the partnership and supporting Bestway’s customers across the UK.