kencko Brings Its Freeze-Dried Smoothies to Sainsbury’s

Atlante is delighted to announce that kencko’s freeze-dried smoothies have hit the UK market, and are now stocked in Sainsbury’s, with three of their colourful smoothies joining the range.

Made using real fruit and vegetables, the smoothies offer a simple alternative to preparing fresh ingredients at home. Each portion comes in a lightweight, shelf-stable sachet and can be prepared in moments, making it easier to enjoy a fruit and vegetable smoothie as part of a busy routine.

The listing represents an important step in kencko’s growth within the UK, bringing the brand into one of the country’s leading supermarkets and making its products accessible to a much wider audience. Atlante is proud to be supporting this next stage, using our retail relationships, market knowledge and route-to-market expertise to help build a strong foundation for kencko in UK grocery.

Real ingredients in a different format

kencko was created with a clear mission: to make it easier for people to include more fruit and vegetables in their everyday lives.
Its smoothies are made from real produce, with nothing added and nothing removed except water. The fruit and vegetables are flash-frozen and slowly freeze-dried, turning the ingredients into a convenient powder while retaining much of their fibre, nutrients, colour, and flavour.

Removing the water also means the sachets do not require refrigeration before preparation. This creates a flexible format that can be stored at home, kept at work, or carried throughout the day without the short shelf life associated with fresh produce.

Meet the Sainsbury’s range

The launch will introduce three distinct flavours to Sainsbury’s customers:

• Reds combines strawberry and raspberry with banana, apple and date, finished with chia seeds and ginger. The result is a fruity, berry-led smoothie with a gently warming finish.
• Greens blends pineapple, banana, apple and kiwi with kale, spinach and ginger, balancing leafy green ingredients with naturally sweet and tropical fruit flavours.
• Purples brings together banana, strawberry, blackberry, blueberry, raspberry and cranberry, alongside apple and date, creating a rich mixed-berry flavour.

Together, the three varieties offer a broad selection of fruit and vegetable combinations, with each recipe bringing its own flavour and character to the range.

Designed for modern routines

The products respond to a familiar challenge for many consumers: wanting to make positive food choices while managing increasingly busy routines.

kencko’s single-serve format removes the need to buy, prepare and blend multiple fresh ingredients for each smoothie. This makes the range suitable for several occasions, from breakfast and mid-morning refreshment to post-exercise routines or an afternoon option at work, as well as a convenient travel option for on-the-go nourishment.

The sachets also allow customers to prepare only what they need, helping to reduce the risk of unused fresh ingredients being left in the fridge.

Alongside its focus on convenient nutrition, kencko is a certified B Corporation and uses compostable, conventional-plastic-free packaging as part of its wider approach to responsible business.

Supporting kencko’s UK retail journey

Atlante is working with kencko to establish and grow the brand within UK retail.

Our role brings together commercial strategy, retailer relationships, logistics and market knowledge to create a clear and reliable route to market. By acting as the connection between an international brand and the UK grocery sector, we can help ensure that every element of the launch is aligned, from initial retailer conversations and range selection through to supply-chain coordination and activation.

The Sainsbury’s listing provides an exciting platform from which to introduce kencko to more UK consumers and continue developing the brand’s presence across retail and food-to-go.

kencko Reds, Greens and Purples will be available in selected Sainsbury’s stores and online from September 2026.
To learn more about kencko or discuss retail and distribution opportunities, please get in touch with the Atlante UK team.