Expanding Free-From with Vitto: Introducing Gluten-Free Mezzi Rigatoni

Atlante is pleased to announce the launch of Vitto Gluten-Free Mezzi Rigatoni, now available in Sainsbury’s stores across the UK.

This latest addition to the Vitto range reflects Atlante’s continued commitment to delivering high-quality, accessible solutions within the growing Free From category. Designed to meet the needs of today’s consumers, the product is gluten free, egg free, and suitable for both coeliacs and vegans, without compromising on taste or texture.

Notably, this launch represents one of the first oat-based Free From pasta products to be widely available in a major UK supermarket. While oat-based alternatives have historically been limited to smaller, niche distribution, this listing marks an important step in bringing further innovation and choice into the mainstream retail environment.

The introduction of mezzi rigatoni also marks a strategic expansion of Vitto’s Free From offering, adding a versatile and widely loved pasta shape to the range. By combining authentic Italian culinary inspiration with ongoing product innovation, Atlante continues to respond to evolving consumer dietary requirements while maintaining a strong focus on quality and authenticity.

Free From remains a key growth area within UK retail, driven by increased consumer awareness and demand for products that deliver both reassurance and enjoyment. With this launch, Atlante strengthens its position as a trusted partner in the category, supporting retailers with products that balance technical excellence, consumer appeal, and strong on-shelf presence.

The Vitto brand continues to play an important role in this strategy, bridging traditional Italian food culture with modern dietary needs, making every day Italian cooking more inclusive and accessible.

Please do get in touch to discuss this product, or any of the Vitto range of products.