Atlante Returns to lunch! 2026 with Four Exciting Brands 

We’re excited to announce that Atlante UK will be returning to lunch! on 16–17 September 2026 at ExCeL London, bringing four exciting brands to one of the UK’s leading events for the food-to-go, retail and coffee shop sectors.

Following our debut at the show last year, we’re looking forward to being back on the show floor and introducing buyers, retailers, wholesalers and foodservice operators to Vitto, kencko, YAAR and Mister Potato.

This year is particularly exciting as all four brands are building their presence in the UK, with products already appearing on the shelves of major retailers and further launches on the way.

Meet the brands 

Vitto 

Vitto brings the joy and simplicity of Italian food to UK consumers, with a range designed to make authentic Italian flavours easy to enjoy at home. 

The brand is already making progress in UK grocery, with its oat-based gluten-free pasta currently available in Sainsbury’s, and following an exciting summer of becoming the first standalone sponsor of the women’s Barbarians rugby team. 

At lunch! 2026, visitors will have the opportunity to discover more of the Vitto range and explore the potential for the brand across UK retail, wholesale and foodservice. 

kencko 

kencko is on a mission to make it easier for people to get more fruit and vegetables into their day. 

Their convenient smoothies use real freeze-dried fruit and vegetables and can be prepared in seconds, creating a simple solution for busy consumers looking for convenient nutrition. 

2026 marks an exciting step forward for the brand in the UK: kencko smoothies will launch into Sainsbury’s this October. 

We’ll be showcasing kencko at lunch! and speaking with partners about how the brand can continue to grow across UK retail and food-to-go. 

YAAR 

YAAR brings a Nordic-inspired approach to convenient snacking with its distinctive kefir yoghurt bars. 

Combining creamy kefir yoghurt with achocolatey coating, the bars offer something genuinely different within the chilled snacking category, and now also available in a frozen format. 

YAAR is already available to UK consumers through Sainsbury’s and Whole Foods Market, and lunch! provides the perfect opportunity to introduce the proposition to an even wider range of retail, foodservice and wholesale partners. 

Mister Potato 

For buyers looking for something with serious snack appeal, we’ll also be showcasing Mister Potato, the number one snack brand in Malaysia. 

Known for its bold flavours and distinctive crunchy, gluten freepotato crisps, the brand offers an eye-catching proposition within the highly competitive UK snacking category. 

Mister Potato is currently available in Poundstretcher, providing a strong platform as we explore further opportunities to grow the brand across the UK. 

Building brands in the UK 

For Atlante, lunch! is about much more than showcasing great products. 

Our role is to help ambitious international food and drink brands successfully navigate and grow within the UK market, connecting them with the right retail, wholesale and foodservice partners and supporting their journey from market entry through to long-term growth. 

The progress of Vitto, kencko, YAAR and Mister Potato demonstrates four different stages of that journey, and we’re excited to share what comes next for each of them. 

Meet us at Lunch! 2026 

If you’re a buyer, retailer, wholesaler, or foodservice operator looking for exciting new products, come and meet the Atlante team and discover the brands for yourself. 

We look forward to seeing you at Lunch! 2026.