Atlante Brings Fresh Filled Pasta to Sainsbury’s Taste the Difference Discovery Range

Atlante UK is pleased to announce the launch of three new fresh filled pasta products within Sainsbury’s Taste the Difference Discovery range.

The new additions build on Atlante’s established relationship with Sainsbury’s and represent an exciting expansion of our fresh filled pasta offering. Created to bring something distinctive to the retailer’s chilled pasta category, the range introduces carefully considered flavour combinations inspired by Italian cuisine.

The three new products are:

• Taste the Difference Discovery Lobster, Fennel & Calabrian Chilli Mezzelune
• Taste the Difference Discovery Beef Shin, Montepulciano Wine & Caramelised Red Onion Ravioli Specchio
• Taste the Difference Discovery Balsamic Roasted Cherry Tomatoes, Pesto & Burrata Gran Ravioli

Each product has been developed to reflect the quality, craftsmanship and sense of discovery at the heart of Sainsbury’s premium Taste the Difference offering. 

Bringing Discovery to fresh filled pasta 

Sainsbury’s introduced Taste the Difference Discovery in 2025 as the premium tier of its Taste the Difference brand, marking 25 years since the range was first launched.

The initial Discovery collection featured more than 50 specially selected products across meat, ready meals, artisanal cheese and charcuterie, wines and spirits. Centred around provenance, craftsmanship and exceptional taste, the range was created to bring a restaurant-quality experience into customers’ homes.

Discovery responds to the growing appetite for elevated at-home dining, whether customers are entertaining friends and family or simply looking to make a quiet evening feel more special. At the time of its launch, Sainsbury’s reported that online searches for “premium” had increased by 50% month on month, while one in three customers was already adding Taste the Difference products to their baskets.

The introduction of fresh filled pasta creates a natural extension of this proposition. Quick and simple to prepare, the three new products combine convenience with distinctive fillings and carefully selected ingredients, making it easier for customers to enjoy a more elevated Italian-inspired meal at home.

The new pasta range also brings another dimension to Discovery by drawing on Italy’s rich culinary heritage and specialist pasta-making expertise. Each flavour has been developed to offer something beyond the familiar, giving customers an opportunity to explore new combinations while retaining the accessibility and convenience of fresh pasta.

Growing through long-term collaboration

For Atlante, the launch demonstrates what can be achieved through a strong and collaborative retailer relationship. 

Our partnership with Sainsbury’s extends beyond supplying a finished product. By sharing market insight, identifying opportunities and trends, and connecting the retailer with trusted producers, we are able to develop ranges that respond to changing customer preferences while remaining commercially relevant and operationally reliable. 

The new Taste the Difference Discovery fresh filled pasta range is now available in selected Sainsbury’s stores and online, 

To learn more about Atlante’s fresh filled pasta capabilities or discuss how our team can support your next product development project, please get in touch.